The brand launch ceremony of HBM (Huaxin Building Materials) Nigeria took place at 16:00 local time on June 21 in Nigeria. This comprehensive brand transformation marks the official transition of Lafarge Africa’s Nigerian division to operate fully under the HBM brand, ushering in a new chapter for its operations across West Africa and standing as a landmark milestone in HBMG’s long-term commitment to the West African market.

Li Yeqing, CEO of HBMG (Huaxin Building Materials Group), delivered a keynote address via video link during the ceremony. He stated that HBMG will fully leverage the combined strengths of both parties, adhere to localized development strategies, and collaborate closely to deliver sustainable, long-term growth. Outlining four core strategic pillars to guide HBM Nigeria’s future expansion, CEO Li highlighted diversifying the full product portfolio, advancing green industry transition, nurturing a professional local management workforce, and proactively fulfilling corporate social responsibility. He underscored that HBMG will deploy its globally proven technologies and modernized management frameworks to build HBM Nigeria into West Africa’s leading building materials enterprise, making substantial contributions to Nigeria’s economic progress.

Lolu, Chief Executive Officer of HBM Nigeria, delivered an on-site address, emphasizing that this brand refresh goes far beyond a simple name and logo change—it represents a pivotal milestone for the business to fully integrate into HBMG’s global development blueprint. The event offered Nigerian stakeholders an all-round introduction to HBMG’s industrial legacy, long-term vision and strategic roadmap, demonstrating the Group’s steadfast commitment to deepening local presence and fostering win-win partnerships with Nigerian communities. Backed by HBMG’s group-wide capabilities and local talent pool, HBM Nigeria will scale up its operational footprint, participate extensively in national infrastructure projects, and support Nigeria’s sustained economic advancement.

As a major African economy, Nigeria serves as HBMG’s core strategic hub for West Africa. On August 29, 2025, HBMG completed the acquisition of an 83.81% equity stake in Lafarge Africa Plc, becoming its majority shareholder. The company is a renowned publicly listed local building materials firm in Nigeria, operating four large-scale cement production complexes alongside a fully integrated value chain covering ready-mix concrete, aggregates, and solid waste recycling and treatment.

Africa constitutes a core pillar of HBMG’s international expansion, with HBMG’s footprint spanning seven African nations to date. Globally, HBMG has established manufacturing facilities across 14 countries, cementing its position as China’s cement producer with the largest overseas production capacity in the industry.