To All Units of the Company:

In order to fully stimulate creativity, cohesion, and centripetal force among all employees, further tell the Huaxin story, demonstrate Huaxin's responsibility, convey Huaxin's culture, comprehensively showcase Huaxin's global brand image, empower international business expansion, and contribute to building a world-leading multinational building materials group as soon as possible, a global short video creation contest will be held. The specific plan is as follows:

I. Theme

“Building Dreams Globally · Huaxin Vision” Short Video Creation Contest.

II. Timeframe

For this year, submissions are accepted from now until December 31, 2025, and the contest will continue as a regular activity in the future.

III. Participants

1. All Huaxin employees, distributors, partners worldwide;
2. Participation may be in the name of an individual or a team.

IV. Content of Works

1. Global Huaxin: Major events, business expansion, technological achievements, significant honors, typical cases of social responsibility, etc.;
2. Quality Huaxin: Classic projects, craftsmanship products, customer stories, etc.;
3. Green Huaxin: Low-carbon technologies, circular economy, ecological restoration, etc.;
4. Digital & Intelligent Huaxin: Smart factories, digital mines, intelligent logistics, etc.;
5. Humanistic Huaxin: Employee demeanor, community building, cultural integration, etc.;
6. Brand Huaxin: Showcasing Huaxin’s spirit, mission, brand, culture, and values, etc.;
7. Other original short videos that are positive, healthy, and creative.

V. Format & Language

1. Duration: Recommended within 3 minutes; vertical or horizontal short videos;
2. Resolution: ≥1080P; format MP4/MOV;
3. Language: Add Chinese and English subtitles according to the content.

VI. Submission & Publication

1. Files must be named “Huaxin Vision + Work Title + Company Abbreviation + Author.” Overseas works should be sent to hwsybzjb@huaxincem.com, domestic works to HXQQDSPDS@huaxincem.com.
2. Selected works will be published on company media platforms such as “Huaxin Release” and “Century-old Huaxin,” as well as on overseas social media accounts (Facebook/Instagram/X/YouTube/TikTok).

VII. Evaluation & Awards

A review committee formed by relevant company departments will evaluate and select outstanding works monthly and annually according to specific dimensions and criteria:

1. Evaluation Criteria

Dimension	Weight	Metrics
Communication Effect	30%	Views, engagement rate
Cross-cultural Fit	30%	Localizable adaptability
Brand Alignment	20%	Consistency with VI & values
Creativity	20%	Novel storytelling, quality

2. Monthly Awards
Outstanding works equal to 10% of the total submissions will be selected each month. Each winning work will receive RMB 500.

3. Annual Awards
At the beginning of the next year, annual awards will be selected from the previous year’s submissions:
- Annual Best International Communication Grand Prize (1 winner): RMB 5,000
- Annual Best Communication Effect Award (1 winner): RMB 2,000
- Annual Best Cross-cultural Adaptability Award (1 winner): RMB 2,000
- Annual Best Brand Alignment Award (1 winner): RMB 2,000
- Annual Best Creativity Award (1 winner): RMB 2,000/person

VIII. Important Notes

1. Works must be original and free of copyright disputes;
2. Content must comply with the laws and regulations of the participant’s country, respect local ethnic and religious beliefs, cultural traditions, and customs;
3. Huaxin reserves the right to use, adapt, and distribute submitted works.

IX. Related Requirements

1. Each overseas plant/domestic region/business unit must submit no fewer than 2 short videos per month;
2. Each unit should provide necessary assistance to distributors, partners, and others actively participating;
3. All company units should attach great importance to this work. The President's Office Supervision Department will track progress and effectiveness monthly.

X. Contact Persons

1. Pan Wei – Phone: 18327289350, Email: panwei@huaxincem.com
2. Deng Yi – Phone: 18086699430, Email: dengyi_yn@huaxincem.com
3. Cao Meiling – Phone: 13026328676, Email: caomeiling@huaxincem.com