On June 17 local time, Huaxin’s new construction mortar sub-brand "Newta" held its global launch ceremony in Dar es Salaam, Tanzania’s largest city. This marks Huaxin’s official expansion into overseas markets for new building materials such as putty powder and tile adhesives, opening a new path for diversified development abroad.

Developing multiple overseas businesses is a key corporate strategy. "Newta" is a building mortar brand specifically created by Huaxin for international markets. Its name combines "Nyota" (star in Swahili) and "New" (innovation in English), symbolizing the illumination of the industry’s path forward through innovation. The brand covers multiple product series including putty and tile adhesives.

Wang Jiajun, Vice President and Head of New Materials Business, unveiled the brand and delivered a speech at the event. He reviewed Huaxin’s 118-year heritage of quality, elaborated on "Newta’s" core values, and emphasized its technology-driven approach. Leveraging Huaxin’s profound cement-based technology, the products ensure superior adhesion and excellent crack resistance. "Newta" products adopt eco-friendly formulations tailored to local climates and construction practices, committed to providing customers with high-quality building solutions. Business deployment will focus on East African markets including Tanzania, Mozambique, and Zambia. The company will provide stable supply, technical training, and joint marketing support services.

Liu Chong, Sales Head of Huaxin Tanzania, introduced the company’s development scale and strategic direction in Tanzania and Africa. Ma Liqiong, Global Brand Director, interpreted "Newta’s" brand philosophy and market positioning, presenting its product portfolio and win-win global vision.

During the launch, local distributor representatives and experienced masons expressed confidence in the partnership. A live demonstration of "Newta" putty powder showcased its excellent application smoothness and final results, earning customer recognition.

The event attracted attention from multiple Tanzanian media outlets and received extensive multi-channel coverage, effectively enhancing "Newta’s" brand awareness.